Website audit for Smith Plumbing (example)
The short version
6 of 13 checks look good. Here are the 3 changes that would bring in the most customers.
Top 3 fixes
- 1Put a “Call now” button at the top.On a phone, the first screen is a large photo slider with no way to contact you. Add a “Call now” button and your phone number above the photos.
- 2Make your home page load faster on phones.It takes about 6.8 seconds to show its main content; Google’s “good” mark is 2.5 seconds. Shrink the photos, or replace the slider with a single image.
- 3Show your Google reviews on your site.You have 38 Google reviews (4.7★), but visitors never see them. Add 3–5 of your best to the home page.

