Website audit for Smith Plumbing (example)
The short version
6 of 13 checks look good. Here are the 3 changes that would bring in the most customers.
Top 3 fixes
- 1Put a “Call now” button at the top.On a phone, the first screen is a large photo slider with no way to contact you. Add a “Call now” button and your phone number above the photos.
- 2Make your home page load faster on phones.It takes about 6.8 seconds to show its main content; Google’s “good” mark is 2.5 seconds. Shrink the photos, or replace the slider with a single image.
- 3Show your Google reviews on your site.You have 38 Google reviews (4.7★), but visitors never see them. Add 3–5 of your best to the home page.
Everything I checked (excerpt)
| Check | Result | Note |
|---|---|---|
| Clear next step at the top | Needs a fix | No button or phone number on the first phone screen. |
| Mobile speed | Needs a fix | Main content shows at about 6.8 s (aim for under 2.5 s). |
| Tap-to-call | Needs a fix | The number is shown as plain text, so tapping it does nothing. |
| Reviews on your site | Needs a fix | None on the site; 38 on Google. |
| Google search listing | Needs a fix | The title is just “Home”, and there’s no description. |
| Broken links | Worth a look | 2 links lead nowhere (/coupons, an old Facebook page). |
| Secure connection | Good | Valid until Mar 2027. |
| Google Business Profile | Good | Found, 4.7★ from 38 reviews. |
| Up to date | Worth a look | The footer says © 2019. |